Fields Fish and Game expanding

Local business celebrates Grand Opening and Rooster Rush


If you have been to Fields Fish and Game lately, you have probably seen the dust flying. It is a busy place with construction expanding the sales area and preparations for the Rooster Rush Celebration and their official Grand Opening. The festivities are scheduled on October 23 from 4-9 p.m. and barring any delays, the new sales area should be up and running when the celebrations begin.

David and Amanda Fields officially opened Fields Fish and Game (FF&G) on June 7. The store is located at the intersection of Highways 25 and 14 behind Dakotaland and has been an outdoorsman’s delight. Merchandise covers fishing, with rods, reels, bait, a live minnow well, and almost anything you can think of for your hunting trip.

After four months of operation, Fields Fish and Game can now be your firearm headquarters, too. Pistols, rifles and shotguns will soon be available for sale. With the tenant moving out next door, the Fields had the perfect opportunity to expand. Once the construction is complete, the firearms, ammunition, bows and archery supplies will be available in the newly expanded area, leaving the fishing and camping gear for sale in the original store area.

Since Fields Fish and Game has yet to have an official Grand Opening, they decided to kick-off their opening and the opening of pheasant hunting season with their 1st Annual “Rooster Rush” Community Festival. The festivities will take place in FF&G and the Oxbow’s parking lot. The activities will be geared toward the whole family.

The Rooster Rush Event is sponsored by the South Dakota Department of Tourism.

“We're going to try to blaze the town orange,” said Amanda. “So that weekend, we are going to be selling the Rooster Rush t-shirts at the event. We have a lot of local sponsors.” Painting the town orange will include Welcome Hunter signs that will be placed around town.

The celebrations will include a live band, Flashback. There will be kids’ games, a moon bounce and a face painter. There will be an activity called “Hunting with Pa,” featuring furs and presented by the Laura Ingalls Wilder Memorial Society.

There will be food, drinks and alcohol available, along with fall-related games, local business booths, Rooster Rush t-shirts for purchase and the announcement of coloring contest winners. Vendors will also be on hand, giving demonstrations of products offered at FF&G.

The Fields have a strong community pride that shows in their business and plans.

“We would like to do more things that bring the community together,” said Amanda. “That is why when we went around and talked to the local businesses. Why do this? We really want to show hunters and the community that we can all come together, and even if it is not technically your business, everybody can support something in the community that the community does. We also want to make this a place that people want to come to.”

“So, in doing community events like this, people are going to start visiting De Smet more and spend their money here in De Smet. We have a great community for sports, but we would like to maybe showcase some of the other things that are popular around here, hunting being one of them. I got really valuable feedback from the businesses when we talked about that. They asked, if it doesn't directly benefit my business, why? Well, because it shows that you are active in the community. It shows that you're actively supporting the community, and that's really helpful in this being a Department of Tourism event.”

Just a few weeks ago the Fields attended a dealer show and ordered a few of the latest items. Just arrived is a new custom fishing pole designed by De Smet resident, Jim Girard. The poles were manufactured by a company in Minnesota.

Another new product that has arrived at FF&G is the Minnow Hopper. Do you struggle with baiting a minnow? Arthritis? Or do you just not like getting your hands wet when ice fishing? This product is for you. With the Minnow Hopper you get a minnow to swim into a little channel. Once in the channel, you pull it up with a stem and then hook the minnow right there. No dropped minnows.

Are you trying to find a specific item related to fishing, hunting, firearm or ammunitions and having a tough time finding it? Talk with David at FF&G, tell him what you are looking for, and he will do his best to locate the item for you.

“We feel fortunate to be part of the De Smet community, and we appreciate every single person that has shared about us because we have a lot of people that come in and say, so and so told me about it. I needed to come in. All the support that we have received from the De Smet and surrounding communities. We want to thank everybody for the huge amount of support that we have gotten as a small business and a service-disabled veteran owned small business.”


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